THE ROLE:

Executive Leadership & Strategic Alignment

• Align, partner, and collaborate with Executive Leadership to drive unified brand execution and company excellence.
• Operate with a “one voice” leadership mindset to ensure brand standards and messaging are consistent across all locations.
• Serve as a strategic advisor to the Executive Team on brand positioning, growth initiatives, and revenue-driving opportunities.
• Participate in annual and multi-year strategic planning aligned with expansion goals.
• Exhibit hospitality, professionalism, and integrity in all aspects of executive leadership.

Brand Strategy & Positioning

• Fully understand and embody Sally’s Apizza culture and historical evolution of the brand.
• Develop and lead a comprehensive multi-year marketing strategy that drives awareness, guest acquisition, retention, and revenue growth.
• Maintain and enforce brand standards guidelines including tone, messaging, visual identity, and design consistency.
• Identify innovative exposure and revenue-generating opportunities for existing and future markets.
• Conduct competitive analysis and consumer research to inform strategic decisions.

Revenue Strategy & Commercial Growth

• Partner with Finance and Operations to align marketing initiatives with annual budgets and revenue targets.
• Develop traffic-driving campaigns during low-volume periods to protect restaurant-level profitability.
• Support growth of catering, off-premise dining, retail merchandise, and promotional programs.
• Evaluate promotional cadence to ensure brand integrity and margin discipline.
• Translate marketing performance into measurable business impact.

New Store Openings & Market Expansion

• Lead marketing strategy and execution for all new restaurant openings.
• Oversee influencer engagement, launch events, and promotional merchandising.
• Travel on-site to support for new restaurant openings and ensure brand standards are executed.
• Support long-term market positioning following opening.

Digital Marketing, Content & Online Presence

• Oversee digital marketing strategy including SEO/SEM, paid media, email marketing, CRM, website optimization, and marketing automation.
• Oversee all social media channels and guest engagement.
• Oversee content development including photography, videography, promotional assets, and storytelling.
• Monitor brand sentiment and manage online reputation across review platforms.
• Utilize analytics tools to measure effectiveness and optimize ROI.
• Oversee marketing technology platforms and digital infrastructure.

Event Marketing, Partnerships & Public Relations

• Oversee onsite and offsite marketing events, activations, and community engagement initiatives.
• Build and maintain strategic partnerships to expand brand reach.
• Represent the brand at media events, partnerships, and promotional engagements.

Guest Insights & Customer Experience

• Oversee guest feedback systems including surveys, CRM initiatives, and reputation management.
• Analyze guest data to improve loyalty, retention, and lifetime value.
• Ensure marketing initiatives enhance the guest journey both on-premise and off-premise.
• Provide field-level marketing toolkits to support General Managers.

Team Leadership & Development

• Lead, mentor, and develop the marketing team to achieve departmental and company objectives.
• Set clear goals, KPIs, and performance expectations aligned with business strategy.
• Build scalable marketing team structure aligned with 3–5 year growth roadmap.
• Work with HR to establish succession planning and career progression within the department.
• Foster a collaborative, innovative, and results-oriented team culture.

Financial Oversight & Reporting

• Develop and manage itemized marketing budgets.
• Allocate resources to maximize ROI and support revenue targets.
• Monitor campaign costs and P&L impact.
• Present strategic recommendations based on data-driven insights.
   

Cross-Functional Collaboration

• Partner with Operations to align marketing initiatives with restaurant performance needs.
• Collaborate with Culinary on menu launches and brand storytelling.
• Work with Training to develop and distribute digital training content.
• Ensure marketing initiatives reinforce Sally’s Core Values.

ROLE COMPETENCIES

Technical

• Advanced knowledge of digital marketing platforms, analytics tools, CRM systems, and marketing automation.
• Proficiency in Microsoft 365, Adobe Suite and reporting dashboards.
• Strong understanding of multi-unit restaurant marketing.
• Ability to manage multiple complex initiatives simultaneously.

Language

• English (required)
• Spanish (preferred but not required)

Experience

• Minimum 7–10 years of progressive marketing leadership experience, preferably in restaurant or hospitality industry.
• Multi-unit growth brand experience strongly preferred.
• Demonstrated success driving measurable revenue growth and brand expansion.
• Bachelor’s degree in Marketing, Business, or related field required.

Attention to Detail

• Maintains high standards of brand consistency, messaging accuracy, and reporting precision.

Functional Expertise & Usage

• Strong analytical and creative problem-solving skills.
• Ability to independently drive strategy while managing team execution.
• Proven ability to inspire, motivate, and retain high-performing team members.

Organizational Awareness

• Highly organized and capable of managing campaigns across multiple markets.
• Understands operational and financial implications of marketing decisions.

Oral Communication

• Exceptional written and verbal communication skills.
• Confident executive-level presenter.
• Ability to clearly articulate brand messaging internally and externally.

Financial Awareness

• Strong business acumen and understanding of marketing ROI.
• Ability to read and communicate P&L impact.
• Actively seeks opportunities to optimize financial outcomes.

Integrity

• Upholds ethical standards in all marketing and public-facing communications.
• Protects brand reputation and intellectual property.
• Builds trust across departments and partnerships.

Work Environment

• Hybrid corporate role requiring on-site presence Connecticut or other states when necessary.
• Frequent travel to restaurant locations for openings, department meetings, and strategic initiatives.
• Extended screen time and computer-based work required.
• Must be available days, nights, weekends, and holidays as business needs dictate.

SALLY’S CORE VALUES